NOI BUILDERTM
A bolt-on approach to property revenue generation requiring absolutely zero effort of your property team.
Download Lyra Intel’s NOI Builder white paper
NOI Builder continuously collects data through an individual’s behavior in and around their community and markets retailers and services based upon their unique lifestyle, generating additional revenue for the property.
Monetize Renters
From move-in to move-out, purchases made by renters within the Kaboodle™ app generate a real monthly revenue stream for properties through our revenue share model.
Retailer Partnerships
We partner with national, regional, and local retailers and service providers to offer an ecommerce experience designed specifically for your renters and geographic market.
Lifestyle Targeting
Persona-based targeting connects renters to products and services via automated workflows and omni-channel marketing based upon each renter’s unique lifestyle.
Customer Example
THE SITUATION
Property Portfolio Company
- Based on the West coast
- 27 properties in nine states
- Highly engaged tenant mix
- Mix ranges from Millennials to middle-aged residents
- Community events dominate culture
TOP ISSUES
- Limited capital investment dollars for improvements
- Additional revenue opportunities are limited
- Lease renewal revenue capped by market competition
- Marginal expenses leave little room for reduction
OUR SOLUTION
- Bolt-on approach to revenue generation requires zero property effort
- Monetizes tenant purchases across their lifecycle from move-in to move-out
- Partners with national, regional, and local retailers and services
- Advertising share model produces property revenue from day one
- Persona-based targeting connects individuals to products and services via automated workflows and omni-channel marketing
- Kaboodle app provides hyper-targeted messaging and communication personalized to each tenant
THE RESULTS
$6,400
$6,400
increased average property NOI
$596
avg. monthly property revenue
generated from resident purchases and ad revenue share model
$7,152
avg. annual property revenue
generated per property across the portfolio
$130k
avg. yr-one value creation per property
generated per property across the portfolio
